The tech distribution industry is a dynamic and competitive space where strategic marketing plays a pivotal role in driving business growth and innovation. As a woman leader in this field, Runa Macleod, Senior Vice President of Global Marketing, Westcon-Comstor, has carved a remarkable path, leading global marketing initiatives and shaping the brand’s presence worldwide. This exclusive conversation with The Catalyst as part of its special Women’s Day initiative – #SheIsInfinite, she shares her inspiring journey, key insights on the role of women in tech industry leadership, need for skill development, approach towards diversity, the power of AI, and work-life balance.
As a woman leader in the tech distribution industry, what inspired your journey into global marketing?
I’ve always been drawn to the intersection of technology, business, and culture. Marketing, especially on a global scale, brings together so many different elements—strategy, creativity, data, human psychology—and each region has its own dynamic. The opportunity to work across cultures, embrace diverse perspectives, and constantly adapt to new trends makes this an incredibly rewarding field. Tech moves fast, and global marketing is about staying ahead, connecting ideas, and helping the business and our people navigate change. That combination of innovation, collaboration, and impact is what continues to inspire me every day.
How do you see AI and automation transforming marketing strategies in the tech industry?
AI and automation are changing how we work, making marketing more data-driven, efficient, and scalable. We’re still exploring what’s possible, but what excites me most is seeing my team’s curiosity as they test how AI can truly add value. The biggest shift will come when AI is fully embedded across marketing and other business functions—helping teams work smarter, connect insights, and personalise experiences at scale. But AI isn’t a shortcut or a substitute for human creativity and instinct—it’s a tool that, when used well, allows us to focus on more strategic and meaningful work.
What changes in the role women play in IT have you seen in your career?
There’s been real progress in the role women play in IT, and it’s amazing to see young talent coming in and thriving across all areas of tech. More women are stepping into leadership roles, and businesses are recognising the value of diverse perspectives. But at the very top, leadership is still largely male-dominated. That’s why having mentors, sponsors, and visible role models is so important—it helps create pathways for future leaders. While we’ve seen change, there’s still work to do in ensuring more women have the opportunity, support, and confidence to reach the highest levels.
Can you share an initiative or mentorship program at Westcon-Comstor that has helped uplift women in the workforce?
One initiative that has made a real impact is our employee resource group (ERG) for diversity, which has brought together not just women but colleagues from across the business who are passionate about empowering employees and driving meaningful change around diversity and inclusion. This group has created a space for open conversations, mentorship, and support, helping to elevate voices and drive awareness.
How do you balance leading a global team while maintaining a work-life balance?
Balancing a global role isn’t about doing everything—it’s about focusing on what really matters. Prioritisation is key, as is trusting and empowering my team. I’ve learned that setting boundaries and making space for personal well-being isn’t a luxury—it’s essential. But the reality is, we don’t always get it right, and that’s okay. Some days work takes over, other times life needs to come first. What matters is being intentional, learning as we go, and not being too hard on ourselves. Balance isn’t a fixed state—it shifts over time, and that’s completely normal.
How important is gender diversity in tech leadership, and what steps can organizations take to foster it?
Gender diversity in tech leadership matters because representation shapes opportunity. When women see other women leading, mentoring, and championing each other, it reinforces that they belong at every level, from early careers to the most senior roles. Progress is happening, but leadership is still male-dominated, and change doesn’t happen on its own. Organisations need to create the conditions for women to thrive—through mentorship, sponsorship, and ensuring diverse voices are heard in key decisions. But real progress also comes from individuals supporting each other. The more we lift each other up, the stronger and more inclusive our industry becomes.
Such tech leaders serve as navigators, shaping the landscape of women’s inclusivity in the tech industry. Her story is an inspiration for aspiring women tech leaders navigating the dynamic world of technology. As an advocate for balancing innovation with work-life harmony, Runa underscores the importance of holistic leadership in today’s fast-paced industry.
All Content Rights Reserved by The Catalyst.
