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Salesforce acquires data management firm Own for $1.9B in cash 

Salesforce acquires data management firm Salesforce acquires data management firm
Salesforce acquires data management firm
Image Credit -Interim Archives / Getty Images

Salesforce has acquired Own Company, a New Jersey-based provider of data management and protection solutions, for $1.9 billion in cash. 

Own is Salesforce’s biggest deal since buying Slack for $27.7 billion in 2021. The company reportedly considered — but ultimately decided against — purchasing data management software firm Informatica earlier this year. 

In a press release, Salesforce GM Steve Fisher said the acquisition “underscores [Salesforce’s] commitment to providing secure, end-to-end solutions that protect our customers’ most valuable data.” 

“Data security has never been more critical, and Own’s proven expertise and products will enhance our ability to offer robust data protection and management solutions to our customers,” Fisher continued. 

Own, launched in 2015 as OwnBackup (the company rebranded last October), provides a range of enterprise-focused data backup tools and services such as automated backup and disaster recovery. 

The initial idea was to use software-as-a-service vendors’ open APIs, including Salesforce’s, to extract and back up data from a company’s applications. Beyond Salesforce apps, Own supported SaaS apps hosted on AWS and Microsoft. 

Founded by Ariel Berkman, Daniel Gershuni and Eran Cohen, Own managed to raise $507.3 million from investors including Tiger Global, BlackRock, Insight Partners, Vertex Ventures and Salesforce’s own Salesforce Ventures prior to today’s buyout (per Crunchbase). 

Salesforce has acquired Own Company, a New Jersey-based provider of data management and protection solutions, for $1.9 billion in cash. 

Own is Salesforce’s biggest deal since buying Slack for $27.7 billion in 2021. The company reportedly considered — but ultimately decided against — purchasing data management software firm Informatica earlier this year. 

In a press release, Salesforce GM Steve Fisher said the acquisition “underscores [Salesforce’s] commitment to providing secure, end-to-end solutions that protect our customers’ most valuable data.” 

“Data security has never been more critical, and Own’s proven expertise and products will enhance our ability to offer robust data protection and management solutions to our customers,” Fisher continued. 

Own, launched in 2015 as OwnBackup (the company rebranded last October), provides a range of enterprise-focused data backup tools and services such as automated backup and disaster recovery. 

The initial idea was to use software-as-a-service vendors’ open APIs, including Salesforce’s, to extract and back up data from a company’s applications. Beyond Salesforce apps, Own supported SaaS apps hosted on AWS and Microsoft. 

Founded by Ariel Berkman, Daniel Gershuni and Eran Cohen, Own managed to raise $507.3 million from investors including Tiger Global, BlackRock, Insight Partners, Vertex Ventures and Salesforce’s own Salesforce Ventures prior to today’s buyout (per Crunchbase). 

Content Courtesy – Tech Crunch