This collaboration brings together HABS’s scientific leadership in cognitive signal interpretation with Microsoft’s cloud, data, and AI platform to create a new category of AI experiences: systems that understand and adapt to the real cognitive state of the user.
A new category of AI: truly aware of humans
While generative AI is transforming how we interact with machines, a critical dimension remains mostly unexplored: the real-time understanding of the human cognitive state. Most AI systems today rely on external signals (clicks, words, movements), but not on direct cognitive measures.
HABS solves this problem by interpreting neural and physiological signals (EEG, heart rate, eye tracking, etc.) and translating them into standardized cognitive representations (attention, cognitive load, emotional state, decision-making readiness). This Neuro-AI layer enables AI systems to perceive not only what the user does, but what the user feels, thinks, and needs, in real time.
In collaboration with Microsoft, HABS is integrating this capability into cloud-native workflows, making Human-Aware AI accessible at scale to developers, enterprises, and research teams worldwide.
Strategic alignment: infrastructure meets intelligence
This collaboration is built on a shared conviction: the next leap in AI isn’t just more powerful models—it’s making AI systems sensitive to the human behind the screen.
HABS’s Neuro-AI technology is designed to integrate progressively and horizontally across Microsoft’s key platforms, targeting sectors where understanding human cognitive state is critical: healthcare (monitoring mental workload and treatment adherence), retail (measuring customer attention and decision hesitation), and cybersecurity (detecting cognitive stress indicators for fraud prevention).
What this means for AI developers and enterprises
Through this collaboration, developers building on Microsoft’s cloud infrastructure will soon have access to HABS’s cognitive intelligence APIs, enabling them to:
- Measure user cognitive load in real-time to optimize UX and reduce decision fatigue
- Detect attention patterns to predict engagement and personalize content delivery
- Understand emotional states to make AI systems more empathetic and context-aware
- Integrate cognitive biomarkers into health monitoring and therapeutic applications
The integration is designed with privacy, security, and ethical AI principles at its core, ensuring that cognitive data is processed with the highest standards of transparency and user consent.
“At HABS, we build AI that understands the human behind the data, not by inference, but by measuring cognition itself. Collaborating with Microsoft allows us to scale this vision globally. We are laying the foundation for a new category of human-aware AI, capable of reading cognitive signals in real time, respecting human context, and augmenting decision-making across critical industries.”— Olivier Locufier, CEO of HABS.
“Neuro-AI is seeking to transform how technology interacts with people, making systems more adaptive, safer, and human-aware. By combining HABS’s deep expertise in cognitive neuroscience with Microsoft’s scalable cloud and AI infrastructure, we are enabling a new generation of applications that can truly understand and respond to human needs.”— Adir Ron, Cloud & AI Director for Startups & ISVs, EMEA at Microsoft.
