The leading data analytics and visualization platform, Alteryx, makes its debut at LEAP 2025. The Catalyst interacts with Karl Crowther, Vice President of MEA at Alteryx, to learn more about their presence at this premier tech event, their technology showcase, key insights, and future plans for the region. As Alteryx continues to drive innovation in analytics automation, the discussion sheds light on how the company is empowering businesses with AI-driven insights, automation, and data-driven decision-making.
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What specific Alteryx innovations will be showcased at LEAP 2025?
The latest innovation we will be introducing at LEAP 2025 is cutting edge technology that is designed to enhance data interaction and decision-making. The Copilot feature, which integrated Google Cloud’s powerful Gemini AI models, enables an AI-powered interface that allows users to integrate data more efficiently. This enhancement accelerates digital transformation by streamlining and simplifying data analysis.
Additionally, Alteryx will showcase its automation capabilities which empowers its users to prepare and blend while only using minimal effort. These innovations support businesses to leverage their carefully planned strategies to their fullest potential. This helps to make more informed decisions in real time while also improving data efficiency.
What emerging AI and data analytics trends are shaping businesses in the Middle East and Africa?
The Middle East and Africa region is witnessing several transformative key trends, this includes:
- The large AI investment that’s been circulating around the region. A prime example is Saudi Arabia, the region is planning to invest $100 billion in AI which supports business integrating GenAI into their daily operations. In 2024, the UAE government allocated up to €50 billion (approximately $53 billion), the investment further boosts businesses to adapt to the use of emerging AI technologies.
- Another transformative trend we have been seeing is the shift to AI-powered analytics from traditional analytics. This has shown progressive and efficient results.
- Streamlining data processing and collaboration through cloud analytics is a great way to leverage data ecosystems. Businesses today are staying competitive in a data-driven world as they unlock new operations that provide real-time data accessibility.
Are there any planned workshops, presentations, or demonstrations by Alteryx at LEAP 2025? If so, what topics will be covered?
We look forward to welcoming the attendees to a line up of activities designed to educate and showcase the power of AI-driven analytics. The team will be hosting live demos at Hall 5, Booth 60, where visitors can experience first hand the newest feature of Copilot. The demonstrations will highlight how business can streamline workflow and drive digital transformation.
Alteryx will be taking the stage at DeepFest, a premier AI-focused event powered by the Saudi Data and Artificial Intelligence Authority (SDAIA). On February 12, 2025, our Tech Evangelist and AI Expert, Vishal Soni will present an insightful session ‘From Insights to Impact: Harnessing AI-Guided Analytics for Smarter Decisions.’ The session will deep dive into how analytics can support organizers to optimize their solutions to their fullest potential and drive into desired outcomes.
What specific industries or sectors in the region does Alteryx believe will benefit most from its data analytics solutions?
We see immense potential for data analytics to drive transformation across multiple industries in the region. For example, sectors such as financial services, retail, healthcare, telecommunications, and the public sector stand to benefit significantly from our analytics and automation solutions.
With AI taking center stage in the Middle East’s transformation, how is Alteryx supporting skill development in the region, particularly in helping organizations build AI competencies?
The biggest challenge organizations face isn’t just access to technology; it’s building the right skills to harness AI effectively. At Alteryx, we are committed to democratizing data analytics and AI by equipping organizations with the tools, training, and expertise they need to accelerate their AI journey.
Through our no-code, low-code analytics automation platform, we enable professionals, regardless of technical background, to work with AI-driven insights, automate workflows, and drive impactful decision-making. We also collaborate with universities, government initiatives, and industry leaders to deliver training programs that upskill talent and build AI competencies across the region.
Additionally, our Alteryx SparkED education program is fostering the next generation of data and AI professionals by providing free access to analytics training for students and educators. For businesses, our AI-powered analytics solutions and upskilling workshops ensure that teams can confidently integrate AI into their operations without relying solely on data science teams.
Our goal is to make AI and analytics accessible to everyone, empowering organizations in the Middle East to unlock the full potential of their data, drive innovation, and stay competitive in an AI-driven future.
How crucial are partnerships for Alteryx in MEA, and are you exploring new alliances to drive digital transformation?
Partnerships are at the core of Alteryx’s growth strategy in the MEA region. We believe that collaboration with key technology providers, system integrators, and industry leaders is essential to accelerating digital transformation and enabling organizations to unlock the full potential of their data.
In MEA, we have built a strong ecosystem of strategic alliances with technology providers, system integrators, and consulting firms to ensure businesses can seamlessly integrate analytics automation and AI-driven insights into their operations. We are continuously exploring new alliances that align with the region’s evolving digital landscape, including government initiatives, educational institutions, and industry-specific collaborations. By expanding our partner network, we aim to bridge the data skills gap, empower enterprises with AI-driven insights, and drive measurable business impact.
The conversation with Karl Crowther provides valuable insights into Alteryx’s vision for the MEA region. It also explores the industry’s adoption of technology and the growing tech investments in the region. With its innovative technology showcased at LEAP 2025, the tech giant advocates for data-driven transformation and remains committed to driving it forward. In this insightful interaction, Alteryx shares insights on the growing role of data in shaping the future and how it enables enterprises to unlock its full potential.
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